There is a lot more to good web design than meets the eye. Having a successful company website is not just a combination of an eye-catching logo and a sleek appearance, but a site that has good navigation capacity and provides a great user experience while bringing in the right amount of sales.
So how do you know if your site needs better web design? Well, various factors may be signs that your site needs rework. For example:
Slow load time (10 seconds or more)
Complaints from customers
High bounce rate
There may be times when you won’t be able to tell if your website needs a revamp or not. If you’re unsure whether to restructure your company site, you can look out for some of the signs that are listed below. For more detailed information, you can always approach Web Design Houston.
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4 Signs You Need a Website Revamp
1) It’s Not Mobile-Friendly:
A whopping 80% of internet users own a smartphone, so it shouldn’t be a surprise that mobile search traffic has been on the rise in the last few years. Since 2015, web traffic on smartphones has increased 60% in the US alone.
This phenomenon indicates that your site should be easy to view, user-friendly, and straightforward to navigate through desktop and mobile. The easiest way to get a responsive website is to develop a version that fits on various screen sizes.
2) The Appearance Is Unappealing:
With mobile search being the latest trend among users, and more popular than desktop, users have gone through many sites that are not adapted for a mobile screen. As a result, they don’t stay for long, and the site traffic gets reduced.
With 15 minutes to consume online content, users want beautiful sites that are easy on the eyes and easier to navigate. A well-managed site also reflects the professionalism of the company and shows the brand’s good will as well.
3) Your Site Is Extremely Slow:
When a potential customer visits your site, if it takes more than 5 seconds to load, they will leave and find a different website. That’s how you lose potential sales very easily. Hence, you must keep your site running fast so it can keep up with market demands.
Some things that can slow down your website are:
Compression is not enabled
Slow server response
No cached response
Too many resources
Images and visible content are not optimized
Too many plugins
Small font size
The typography is not SERP-friendly
When you redesign your website, these issues can be eliminated, and it will improve your site’s speed and traffic.
4) You’re Changing Your Company Branding:
If your company has been rebranded since the site was first created, then you need to update your website to reflect those changes. Companies in Web Design Houston can help with restructuring your website and make it match your new brand image. Strong branding is essential for customer recognition; it can keep you on top of their mind when they need the services that you offer.
Hire eWebResults for Web Design Houston to Make Your Site Shine
Avoid running into the same problems from your old site, and hire professionals to redesign your website. Choose them based on the years of experience they possess and their eagerness to begin a project. The eWebResults team is highly equipped for web design Houston, and can help your site really shine. Call us today at 713-592-6724 to get started!