Sony announced the expansion of the 4K HDR television set series, which was designed to offer improved contrast, color and clarity.
In 2017, Sony introduced a new OLED 4K HDR television set which belongs to the BRAVIA lineup, to offer a high end option when shopping for a television set. The BRAVIA OLED A1 received extremely positive remarks from new owners and reviewers, thanks to the innovative One Slate design, which combines excellent image quality with an OLED panel and impressive audio coming straight from the screen by using the Acoustic Surface technology.
Now, based on these innovations, Sony expands the BRAVIA OLED series to offer high end OLED television sets using the latest technology to a broader audience. The new AF8 series have “inherited” the unique Sony 4K HDR-X1 Extreme image processor and the Acoustic Surface technology to offer not only the highest image quality, but also gripping audio.
As an OLED television, the AF8 series produces detailed image with deep blacks, realistic colors and wide viewing angle. The Sony image processing know-how for over half a century offers the precise control of the 8 million pixels for the impressive projection of an incomparable 4K HDR image, while the Acoustic Surface technology allows for audio coming from the screen, thus creating an entertainment experience by simply producing one beautiful picture, thanks to the One Slate innovative concept which avoids all visible speakers. The new design with the small stand allows the placement of the AF8 anywhere.
In parallel, Sony expanded the LCD television set series to cover the increasing demands of customers for a broader selection of television sets with a big screen and high quality 4K HDR. The new XF90 series, sporting the X1 Extreme processor, will be available in screen sizes of 75, 65, 55 and 49 inches.
The bigger the screen size, the easier it is to notice blurring, especially in rapid movement scenes. The XF90 series resolve this issue, by utilizing the new technology, X-Motion Clarity, to maintain the rapid action scenes smooth and clear.
The X-Motion Clarity technology uses the exclusive direct LED algorithm by Sony, to reduce the light intensity and the back-light boosting, but also the total brightness control and the improvement of its duration. Thus, the picture is smooth and clear with minimal brightness loss.
To take the audio to the next level, the XF90 series design fully matches the new, Dolby Atmos compatible, HT-XF9000 Sony soundbar. The combination of the XF90 television set series with the HT-XF9000 soundbar, offers a true cinema experience at home.
Both the AF8 and the XF90 series will support Dolby Vision, the HDR format by Dolby Laboratories, creating an even more exciting, breathtaking cinematic experience with impressive light spots, deeper blacks and live colors.
Moreover, Sony Europe announced the XF85 and XF80 4K HDR series, which will be also released in 2018.