The speed at which the online gaming sphere is expanding is mind-blowing. It has become a lucrative source of income for programmers around the world. The app stores are excessively crowded, and to make your app stand out among the lot is not a piece of cake.
According to the report by App Annie, mobile games account for 74 percent of users’ expenditure on iOS and Android Stores.
Such hyper-competition, coupled with dynamic trends, make it difficult to survive and retain your users.
Instead of jumping in on an impulse, you should craft a proper plan. Study, evaluate, act, and improvise. One wrong move can jeopardize your entire app.
Experts state that only 80 percent of the users retry the app after it has failed to perform well the first time.
On a particular note, game developers must consider animation, physics, shaders, art, input, and many other things.
If you are a newbie or a developer looking to add more skills to your portfolio, do not fret. Get your inspiration from success stories like Angry Birds, Clash of Clans, etc.
Plus, there are multiple studies to buckle you up. For example, Admob states that 62% of mobile phone buyers will install gaming apps in the first week of purchase. It shows that there is immense potential in the field.
To make your mark in the industry, you need to take each measure with extra caution. Create engaging gameplay and design strategies to monetize it.
For further insight, here are a few things developers should keep in mind when making a gaming app:
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Think of an Idea
What type of game should I design? This is a big question. Technically, you can design any game that you want. But it all depends on your dedication and skills. Also, find out if the market is suitable for that genre.
Check out all the current titles in that niche and find out what the customer wants. You can carry out an online survey to know the desires of your target market.
It should be engaging and innovative. Replicating the existing titles will bring you no good. Angry Bird is a brilliant example of improvisation. Shooting games were already in the market for a long time, but this app adds a new flavor. The graphics and sounds tend to pull users from all age groups.
Keep it Simple
As the adage goes, beauty lies in simplicity. It is quite apt in the app world. Countless users decide to exit an app because the features and graphics are practically coming onto their faces.
The complicated structure of the app and lack of CTAs make it arduous for them to navigate. Typically, a user should be able to understand the mechanism of the game within thirty seconds of picking it up.
It certainly does not mean that your game should be easy to play. The trick lies in making it challenging yet easy to grasp. Remember, adding extra features can make the app slow and impact negatively upon the users’ experience.
Make sure that your app is stable and only provides the necessary features. Over time, you can improvise these features to enhance the experience of the players.
Design for Multiple Platforms
Choosing the right platform for your app can be overwhelming. Picking a viable platform among Android, iOS, Windows, and Blackberry takes a lot of time.
You have to find your target market, compare, contrast, and calculate the costs. It is convenient to cut the confusion altogether and go for a cross-platform application.
Designing an app for all platforms can take a toll on you. The work is more. However, awesome rewards are awaiting at the end of the tunnel — for instance, greater exposure and a higher conversion rate.
Do not forget to scrutinize the numbers. According to SensorTower, “Apple’s App Store will hit 5 million apps by 2020, more than doubling its current size.”
Another research shows that there were 2.6 million apps in the Google Play Store in 2018. Therefore, you cannot risk missing your presence on either of these platforms.
Pick your Monetization Strategy
Play your sport right from the beginning. You should know how you are going to earn through your application. Developing a game can be exhausting and time consuming. So you should have a plan on how to recover your investments. Take a brief view of each method and pick the one that works best for you:
- In-app purchases: The basic game in this model is free. But to uncover further features like “extra lives” or “hints,” the player has to pay a certain amount.
- Premium versions: This version allows the user to have a trial for a certain period. After the trial is over, they should pay for further use. Asking for the payments at the very first visit of the user can turn them away as they do not know what’s inside the game.
- In-app ads: Integrating ads inside the app is yet another way to earn through your game. The ad content should be such that it encourages the user to make further purchases within the application.
Build a Community
Social Media plugins are must-haves for all gaming apps in the market. They are a sure-fire way to bring more people to your app. The only key is to make it exciting for your users. The positive word they leave on Facebook, Instagram, and Twitter will compel others to try your game.
Besides the sharing options, you should also garner support through building a page or account for your app. Get as many blogs flowing as you can. Promote your app through graphical posts and impressive videos. The more views and readers you attract, the higher the number of downloads.
Reviews matter a lot when it comes to deciding whether or not to download a game. They can make or break an application. People will go through customer feedback to know how your app is performing in the market. This is the new trend in the virtual landscape. So if, for instance, someone is planning to download the Big Barns World or any other Airg spam free app, they will check out the app ratings and reviews to make an informed decision.
Things move at a stormy speed in the app world. You cannot afford to make errors. Follow the rules, and you will be writing a success story in no time.
What’s your take on current trends in the gaming app development? Share it with us in the comments section.
ABOUT Alycia Gordan
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia