Ever since things started to shift to the online world, numerous industries and professions have experienced a significant boost in opportunities. Not only regarding personal growth but business expansion as well.
Therefore, it’s safe to say that there hasn’t been a better time to be an illustrator or designer than now.
Aside from all the brands looking for a visual way to present themselves, designers and illustrators are in high demand in numerous other areas as well.
That’s why no illustrator or designer nowadays should shy away from creating a personal website. By doing so, you’ll not only expand your reach and showcase your art to a bigger audience but you can also use your personal website as an in-depth portfolio, too.
This way, you’ll open yourself up to more business opportunities and create a road to walk on towards a successful career.
That being said, let’s look at some ideas and reasons why you should create your personal website if you’re an illustrator or designer.
Table of Contents
Showcase your talent
As mentioned earlier, having and designing your own website is a great way to showcase your talent. In this day and age, having a website that’s well-organized, aesthetically appealing and enticing is virtually mandatory.
That said, do know that you don’t have to go crazy with your website and overstuff it. You can keep things simple and sleek and still have a website that will catch people’s attention.
Don’t try to be too serious and professional as this may affect your reach somewhat negatively. Since you’re operating within such an artistic industry, you should let the art lead you by the hand. Let your talent speak for itself and find a way to present it to others in the best way possible.
Let your personality shine
On a similar note, your website should reflect your personality. One of the biggest mistakes people make is going for a somewhat neutral approach and choosing to create a website that’s similar to all the others out there. While this isn’t necessarily a bad thing, it’s always better to aim at creating something unique and original.
For that reason, you should look for ways you can customize your personal website and make it truly your own.
The more your website reflects your personality, the easier it will be for people to relate to it. And if you consider just how important your relationship with your audience is, the clearer it will become why this is usually the best approach.
Boost your visibility
Your personal website can be so much more than just your virtual storefront. As we already said, it can offer a great place to present who you are as an artist and showcase your work.
If you do things properly, not only will people be more inclined to relate to you and your brand, but you’ll also boost the visibility of your business.
Being present on social media nowadays is the only way to go. However, there’s only so much you can accomplish with a well-organized social media page.
On the other hand, if you add a well-designed personal website to the mix, you can achieve so much more. Increased visibility is sure to bring more opportunities your way. And the more opportunities you have as an artist, the easier it will be to grow your career.
Expand your business opportunities
Moreover, the opportunities that come your way won’t always be strictly business-related. You might be just starting out and looking for networking opportunities that will allow you to learn and grow.
So, even if you’re not yet looking to get too serious with your career, having a well-designed website will help you out immensely if you ever decide to do so.
Simply put, when looking for the “right people” for the job at hand, brands and companies will almost always check social media and the internet first.
Needless to say, artists that have a great social media presence, a big following and a great personal website to back it all up will have far greater chances to be reached out to than the ones who can’t boast the same things.
Put emphasis on credibility
Credibility was always a thing artists were striving towards. Even though it is quite literally one of the easiest things to prove, artists still need to work hard to reach it.
This is particularly true in this day and age where all kinds of things are easily accessible via the internet.
So, what you can do to easily boost your credibility is not only showcasing your work on your personal website but encouraging others to do so as well.
See if any of your satisfied clients would be interested in giving you a shout out on their social media or even leaving a review or a testimonial on your website. This way, you can showcase not only your skills and talent but also the satisfaction and joy it brought to others.
Stop wondering if you should make your own website and start looking for ways you can do so. Nowadays, having a strong internet presence will bring plenty of new opportunities your way. And if you want to convince others that you’re able to create their website or content, you should start by creating yours first.
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