Having a website can be an excellent channel for promoting your business to potential customers. They will be able to see the products or services you are offering. However, for people to see your website it should have the perfect domain name, or a catchy one. When it comes to choosing the right one, there are many tips for narrowing down your choice.
Your domain name can be valuable in making your visitors find your website. Your domain name can be helpful in improving search visibility of your website. Although there are thousands of possible domain names, there are still some rules you need to bear in mind. Let us say that your website is hostinger.in, your choice of domain name will affect its ability to produce maximum results.
As of August 2017, the ICANN revealed that there are more than 1,500 top-level domains (TLDs). This makes choosing the perfect domain name for your website a daunting task. To make choosing the right domain name for your business easier, here are some helpful tips.
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Start with keywords
Before registering your domain name, try and look for some ideas. Come up with three to five keywords. When thinking of a domain name, make sure that it will represent what your business stands for. Try to mix and match them to determine what looks right and sensible. The key is to just let it flow without forcing the process.
For example, if your business has to do with a local bakery, come up with keywords related to your line of business. A good practice will be use to prefixes and suffixes in creating an attention-grabbing domain.
Make it as unique as possible
Your domain name will be a symbol of your brand so make sure that it will truly stand out to your potential customers.
Having a domain name that is close to that of another brand can be confusing to your potential customers. However, you want to make sure that it is not too unique.
Forcing an alternative spelling of a common word can be a recipe for disaster. A good example is Flickr. As you can see the domain name of the site did not use the standard spelling which is flicker. For this reason, the website may have lost visitor traffic. They ended up purchasing a domain name with the correct spelling and just have it redirect to the Flickr.com name.
Go for a .com TLD name
A .com domain for your corporate website is still the best choice. While you can 301 redirect to transfer a .net or .org website, a .com TLD domain is still the best for creating a long-term brand online.
It is still the most trusted for most customers. Most of them are still not aware that there are other top level domains. This may be a reason for them not to click when they see a domain that they are unaware of. Moreover, implementing secure HTTPs on your domain will increase trust from your visitors.
Make it easy to type
When your domain name is difficult to type, your potential visitors will not bother to type. Avoid using difficult words that are hard to spell and long URL strings.
Typing it can become a frustrating experience for your customers. When it comes to domain names, user experience should be your topmost priority. You do not want to lose potential customers just because they were frustrated in typing your domain name.
Make it memorable
You want a domain name that can be easily remembered by your visitors. When people can easily remember it, there is a chance that they will recommend it to their friends. You may have a good website but it becomes nothing if your customers cannot remember it.
Keep it short
When creating a domain name, the business approach of keeping it short is highly applicable. Search engines like Google tend to like shorter URLs so a long URL will not show up in the SERPs. There are other advantages of having a short URL. First, they fit better on business cards and look better in offline media.
Create and meet expectations
When choosing a domain name, make sure that It meets the expectation you want to set for yourself and your business. If you cannot grasp what you want to expect, who you are, and what you do, that is a problem.
Build your brand
If your domain name does not meet the previous criteria, then choose a domain that will help make your brand stand out from the competition. Consider using a moniker as it can add value to your domain name. Using a straightforward domain will help you gain traction. When done correctly, it can pay off in the long run.
Use a domain selection tool
If you really are having a hard time choosing a domain name, there are many online tools that can help you find one. Try using a domain selection tool to help you find the right domain. Still, you have to follow the tips mentioned above when using these tools.
Katrina D. Keller is a well-known blogger who has a wide variety of interests. She is a Writer, Editor & Blogger. To learn more about her you can visit her website https://www.hostinger.in/domain-name-search
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